Each client (whether a person or business) represents a central archetype from classical stories, which reflects their journey, goals, and challenges. Archetypes include: The Hero, The Alchemist, The Sage, The Innovator, The Rebel, etc. The methodology identifies and maps the archetype to the real-life journey and objectives, drawing parallels to universal stories.
Similar to a timeless tale, the Real-Life Tale methodology builds a “plot” that aligns with the archetype. The steps in the plot reflect major business or personal development stages: