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Real Life Tale™

Key Elements of the Real-Life Tale Framework™

a. The Archetype Identification Process

Each client (whether a person or business) represents a central archetype from classical stories, which reflects their journey, goals, and challenges. Archetypes include: The Hero, The Alchemist, The Sage, The Innovator, The Rebel, etc. The methodology identifies and maps the archetype to the real-life journey and objectives, drawing parallels to universal stories.

b. The Narrative Plot

Similar to a timeless tale, the Real-Life Tale methodology builds a “plot” that aligns with the archetype. The steps in the plot reflect major business or personal development stages:

  • Call to Adventure: Identifying the challenge or opportunity (market, growth, or personal breakthrough).
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  • Obstacles and Villains: Highlighting market competition, business challenges, or personal limitations.
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  • Guides and Mentors: Introducing key partners or tools (including the Narrative Entrepreneurs methodology).
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  • The Climax: The key transformation moment — whether it’s a product launch, new branding, or personal realization.
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  • Resolution: A tangible outcome, such as increased revenue, personal growth, or market impact.

Transformation & Impact

  • Real-Life Tale focuses on transformation — how the business or person evolves by following their story arc.
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  • It highlights measurable results (KPIs, personal growth markers) tied to the narrative milestones. d. Personalized Story Framework
Each “Real-Life Tale” is highly personalized, using the structure of known storytelling while incorporating unique aspects of the client’s background, challenges, and market position.
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